About Us

Our History


In 1956 at the Hungarian uprising Mr Emanual N. prepared his family to flee from Hungary, he sold all his possession and invested it in diamonds and gold as “Diamonds & Glod are forever” accessible and easy to hide .


n 2008 his 4th generation Mr Salomon Friedmann started to continue the family business in London with Wholesale's for Swiss branded watches and jewelry

In 2011 Mr Friedmann started to work towards producing his own branded Swiss-made watches at the same quality as the world's leading brands but at more affordable prices

Salox 2018

In 2018 the first watch came out in 14ct gold with 100% natural Diamonds

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